HABIT IS AT THE CORE OF MANY PURCHASES. It takes years for companies to develop buying habits in people. Buying habits are developed by the most successful campaigns. Companies spend a lot of time, energy and effort in etching their image in the minds of people and building loyalty among consumers. Consumers do not easily prefer change of brands.

But some factors bring about a HABITUAL CHANGE in customers, i.e., they lead to consumers changing their brand loyalty. This change does not happen in a few days or a few months. It takes years for companies to push out a particular product from the consumers’ basket and place its products in the basket of the consumer. This change takes place across generations.

From normal soda water sold on cartwheel to Coca Cola, from soaps to hand wash, from hard cash payment system to online systems – these are all classic examples of habitual change which have been brought about over decades.

The change is a gradual process which requires companies to position themselves strongly in the minds of the consumers because consumers will switch from one brand to another permanently only when they are satisfied and they bring about a promising change and value addition into the lives of people.

Thus, it is not easy for companies to change the buying habits of people as consumers prefer only believe on tried and tested products which have given them satisfaction. But the current generation is ready to try out new products and thus habitual change is no more a rare phenomenon.