The marketing strategies of companies have changed overtime. Now companies do not push their products in the market. Instead they develop products focusing on consumer needs. This is the need of the hour. Consumer preferences are dynamic and companies have to consider these preferences while reaching out to consumers.

                                             

There are so many examples of companies focusing on customer needs. McDonald changed its beef burger to potato and chicken burger when it entered in India. Nowhere else had it done so. But it was necessary to take such step or else it would fail in India.

 Customer focus is an essential ingredient of success for companies today. Products need to be developed and modified as per consumer needs and requirements or else failure is sure to come. There have been many examples of companies failing badly due to lack of customer focus.  Eastman Kodak, Nokia, Sony, Yahoo are all examples of companies which were  a leader in their particular field at a particular time but lost the battle to competitors due to lack of customer focus. They did not innovate their revolutionary products according to the requirement of time and consumers.

                               

Customer is the king. All the products and services have to be delivered keeping his needs at the centre. This will create a positive image in the mind of the consumer and make him try out the products. This is the only way the company can get close to the consumers and understand their psychology. This will help differentiate a company from its competitors.

So it is extremely essential for companies to focus on consumers to create a different mark in the consumers’ mind and maintain their loyalty and trust. Else they are sure to fail.